Introduction

Sodimac, being a prominent player in e-commerce for home goods in Mexico, aimed to enhance user experience by optimizing its wishlist feature. This case study focuses on how the UX design team transformed user interaction with wishlists on the website.

Challenge

The wishlist functionality is crucial for users who wish to save and organize products for future purchases. However, the previous version of Sodimac’s wishlist did not fully meet user expectations, impacting customer retention and satisfaction.